Eyal Kidron founded  in 1993. Always fascinated by the magic and healing power of the Dead Sea his ambition was and is to create state-of-the-art cosmetics based on Dead Sea minerals, plants and aromas. To achieve these goals long and extensive research was required. In 1995 our company launched its first line Classic. From that moment we began our international expansion and distribution reaching a worldwide recognition of high quality performing products.

In the following years the company developed 4 product lines for different shares of the global market. Our products can be found in the most prestigious department stores, pharmacies, spas and health centers around the globe.

We believe in attaining Beauty through Nature. From Mother Earth we take all the energy sources beneficial to stimulate and enhance the beauty of the human body. We wisely utilize the vast range of minerals obtainable from the Dead Sea without any harm to the world we live in.

Adhering to our philosophy, our packaging is recyclable and environmentally friendly. Neither the products nor their compounds are derived from or tested on animals.

  unique way of extracting and preserving the regenerative "Life Forces" properties of the minerals, plants and essentials oils gives an end product of exceptional purity and quality.